Top 10 Reasons to Focus Your Target Market
Posted on July 5, 2007 - Filed Under Website Starter Tips
FOCUS, FOCUS, FOCUS!
WHY IT’S IMPORTANT TO FOCUS YOUR TARGET MARKET
Let’s be honest. When your target market comes to your website, you will want one thing and one thing only - TO CONTROL THEIR MINDS AND ACTIONS. Or at the very least, to direct them and focus them clearly towards your own agenda and goals.
Websites with a myriad of choices and action points don’t always get the results that companies want, such as sales. You will want to keep your site simple and focused, with a limited amount of choices. Here are the top 10 reasons why.
10. People are already TOO BUSY nowadays with enough distractions, like Paris Hilton and Lindsay Lohan.
9. Internet users don’t have time or want to search through an entire mountain of data and links to find what they are looking for.
8. Users will click off a site faster than you can say, “Hey this is too complic-”
7. A certain percentage of users have even been identified as holding the attention span of gnats.
6. People often like to be guided and shown what to do.
5. People want to be taken care of.
4. People are lazy.
3. People long for the simple life where they are met with only a few items on which to focus.
2. Some even miss the days of living as single-cell organisms.
1. You have a 50/50 chance when people have the option to “buy” or “not buy.”
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